What role does the NAR Code of Ethics play for REALTORS®?

The NAR Code of Ethics serves as a framework for professional conduct among REALTORS®. It outlines the ethical principles and standards that members are expected to uphold in their interactions with clients, other REALTORS®, and the public. This code emphasizes integrity, fairness, and honesty, guiding REALTORS® in making decisions that reflect positively on the profession and ensuring that consumers receive the highest level of service. By adhering to these ethical standards, REALTORS® can maintain trust in their relationships and the real estate industry as a whole, which is critical for fostering a positive reputation and ensuring long-term success in their careers.

The other options do not accurately reflect the primary purpose of the NAR Code of Ethics. While regulatory compliance and business strategy may be important in real estate, they are not the primary focus of the Code, which is fundamentally about ethical behavior and professional standards. Similarly, selling techniques are not covered by the Code; rather, the Code emphasizes ethics over specific business tactics.