In Georgia, what should brokers do if a buyer expresses interest in a property?

When a buyer expresses interest in a property, it is essential for brokers to notify the seller immediately. This action demonstrates the broker's duty of loyalty and fiduciary responsibility to the seller, as they must keep the seller informed about any potential offers or interest in their property. Prompt communication allows the seller to act quickly in a competitive market, which can be crucial for closing a deal.

Additionally, notifying the seller is a part of the broker's role in facilitating the transaction and ensuring transparency. By doing so, the broker can advocate for the seller’s interests and guide the negotiation process effectively. Immediate notification also helps establish trust and maintains a professional relationship between the broker and seller. This proactive approach can lead to more successful outcomes in real estate transactions.